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Paul Wright (Uber Advertising)

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Paul Wright (Uber Advertising)
Why Uber believes commerce media has the edge over pure-play retail media
09 July 2024 • Speaking at Cannes Lions, Paul Wright, Advertising Lead for Uber UK and Ireland, explained why he believes attention measurement may be key to understanding the effectiveness of Uber’s ad formats.
About Paul Wright (Uber Advertising)

Paul Wright is Head of International at Uber Advertising.